01
Government · Nonprofit · Higher Ed

Website Redesign

Public-sector organizations face a distinct set of web requirements that commercial agencies often underestimate: Section 508 and WCAG 2.1 accessibility compliance, multilingual constituent access, procurement transparency, and editorial workflows built for staff who are not developers.

We design and build websites that meet all of these requirements without sacrificing quality. Every project is mobile-first, CMS-based, and delivered with full editorial documentation so your team owns the platform from day one.

Who this is for: Municipal governments, water authorities, housing agencies, regional planning commissions, transit agencies, public universities, and 501(c)(3) nonprofits.

ADA & Accessibility

WCAG 2.1 AA compliance built in from the wireframe stage. We do not retrofit accessibility as an afterthought.

Mobile-First Architecture

Designed for the majority of constituents who access government sites from their phones.

CMS-Based

Your staff updates content without a developer. No vendor lock-in on day-to-day editorial tasks.

Bilingual EN/ES

Full bilingual architecture for communities where Spanish is the primary language at home.

Sample Deliverables

  • Discovery report and information architecture
  • Wireframes and interactive prototypes
  • Visual design system (colors, typography, components)
  • CMS-based build (Drupal, WordPress, or client-specified platform)
  • Accessibility audit and remediation report
  • Staff training and editorial documentation
  • 90-day post-launch support
02
SEO · SEM · Content · Email

Digital Marketing

Government and mission-driven organizations have real audiences with real needs. Whether you are trying to reach residents about a new service, attract students to an enrollment campaign, or build awareness for a public health initiative, digital marketing can be measured and optimized.

We build campaigns that reflect the complexity of public audiences: multilingual, multi-channel, and accountable to outcomes rather than just impressions.

Search Engine Optimization

Technical SEO, content strategy, and local search optimization for agencies with geographic service areas.

Search & Display Advertising

Google Ads and programmatic campaigns built for public-sector budgets and measurement requirements.

Social Media Strategy

Platform strategy, content calendars, and community management for government and nonprofit accounts.

Email Marketing

Constituent and stakeholder email programs with segmentation, deliverability monitoring, and reporting.

Sample Deliverables

  • Digital marketing audit and competitive analysis
  • 12-month content and campaign calendar
  • SEO technical roadmap and keyword strategy
  • Paid media plan with budget allocation
  • Monthly performance reporting dashboard
  • Bilingual EN/ES content production
03
Multicultural · Bilingual · Public Engagement

Communications Strategy

Effective public-sector communications requires more than translation. It requires cultural fluency, an understanding of how different communities receive information, and strategies that reach people where they actually are — not just where agencies assume they are.

Atypical Global brings bilingual EN/ES capability across strategy, content production, and delivery. We design communications frameworks for public engagement processes, infrastructure projects, and service launches that need to reach linguistically diverse constituencies.

Multicultural Strategy

Audience research and channel selection for communities that standard outreach plans miss.

Bilingual Content

English and Spanish content created natively for the audience — not word-for-word translation.

Public Engagement

Community input processes for planning, infrastructure, and policy projects requiring broad participation.

Media Relations

Press strategy, materials, and spokesperson preparation for public announcements and initiatives.

Sample Deliverables

  • Communications strategy and messaging framework
  • Bilingual EN/ES content library
  • Community engagement plan
  • Press kit and media contact list
  • Public meeting facilitation materials
  • Stakeholder communication templates
04
Drupal · WordPress · Sitecore · AEM

CMS Implementation

Choosing the right content management system is a decision that will shape editorial workflows, IT overhead, and total cost of ownership for years. We help organizations evaluate, procure, configure, and migrate to enterprise CMS platforms without the expensive surprises that derail too many public-sector technology projects.

Our team has deep experience with the platforms most commonly specified in government and higher-education RFPs: Drupal, WordPress VIP, Sitecore, and Adobe Experience Manager.

Platform Selection

Requirements analysis, vendor evaluation, and total cost of ownership modeling before any contract is signed.

Configuration & Theming

Platform setup, custom theme development, and component library creation aligned to your brand standards.

Content Migration

Structured migration from legacy platforms with content mapping, redirect strategy, and SEO preservation.

Training & Handoff

Staff training programs and documentation so your editorial team is fully independent at launch.

Platforms We Work With

  • Drupal 10+ (government and higher-ed preferred platform)
  • WordPress and WordPress VIP
  • Sitecore XP / XM Cloud
  • Adobe Experience Manager (AEM)
  • Custom headless CMS implementations (Contentful, Sanity)
05
New Service · Launching 2026

RFP Response Services

Agencies and organizations pursuing digital transformation contracts spend enormous time and resources on proposal development — often with results that do not reflect their actual capabilities. A poorly structured response, an accessibility gap, or a misread compliance requirement can eliminate a qualified vendor before their work is ever evaluated.

Atypical Global builds complete, compliant winning proposals for digital marketing and web agencies pursuing government and public-sector contracts. We know the evaluation criteria because we compete in the same market.

This service is being formally launched in 2026. If you are an agency that regularly pursues public-sector digital contracts and wants to improve your win rate, reach out to discuss a pilot engagement.

RFP Analysis

Line-by-line compliance review of solicitation documents before a single word of the response is written.

Proposal Writing

Complete proposal drafting: technical approach, management plan, past performance, price narrative.

Compliance Review

Final compliance matrix check against all mandatory requirements before submission.

Submission Support

Portal navigation, form preparation, and submission documentation for government procurement systems.

Ideal For

  • Digital agencies pursuing government contracts for the first time
  • Organizations with strong work but low proposal win rates
  • Agencies responding to complex multi-volume solicitations
  • Teams with content but lacking compliance and formatting expertise

Ready to Discuss Your Project?

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