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LIFE SCIENCES

Digital Transformation for Healthcare Organizations

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We know healthcare

Atypical Life Sciences, drawing from 75+ years of healthcare supply chain expertise, delivers customized digital solutions. We empower organizations to achieve more than ever before with strategic technology initiatives designed to modernize, secure, and prepare your business for the future.

We boost operational efficiency and market engagement through strategic consulting, digital marketing, web development, data management, cloud services, and advanced AI integrations.

We specialize in technology audits, digital transformations, CRM implementations, and tailored AI solutions to optimize operations and engagement.

Our approach blends innovative tech with strategic insights, fostering robust digital platforms that drive growth and deepen human connections.

Ready to thrive? Contact us today.

Client Testimonial

" The team is fantastic to work with. They've made a tangible impact on our sales growth and streamlined our marketing efforts, making our job much easier. "

Core Services

Strategy & Consulting
  • Digital sales and marketing strategy development
  • Messaging and branding support
  • Technology audits
  • Digital transformation planning
  • Consulting





Digital Marketing & Sales Support
  • CRM and marketing automation
  • Paid media
  • Content development
  • Social media
  • Media buys
  • Email marketing
  • Design
  • Lead nurturing, lead scoring and lead generation
  • Sales operations support
Website UX & Development
  • Website UX
  • Front-End Development
  • Back-End Development
  • Search Engine Optimization (SEO)





Data Management & Analytics
  • Data Warehousing
  • Data Lake Implementation
  • Data Modeling and Architecture
  • Data Cleansing and Quality Management
  • Data Visualization and Reporting
  • Advanced Analytics and Predictive Modeling
  • Data Governance and Compliance
  • Data Security and Privacy
AI & Technology Solutions
  • AI Strategy Development and Implementation
  • Machine Learning (ML) Development
  • Technology workflows
  • Custom integrations
  • Optimization and Recommendation Systems





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Case study

Med Device Manufacturer

OVERVIEW
Our team worked with a large medical manufacturer to build out a strategy for their new product launch because of a limited internal team and resources. Their competition also had a large market share.

OBJECTIVE
Build out strategy for implementing HubSpot for digital marketing and a new product launch.

SOLUTION
Update the website, build out strategy and reporting for managing sales initiatives with a journey plan. Implement components of strategy to grow the new product in the market.

KEY RESULTS

40,000+
Website Sessions
599
Leads
19,000+
Influenced Contacts
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Case study

Med Device Manufacturer

OVERVIEW
The client is a manufacturer of a variety of disposable medical products. We focused on the EMS division for them and a campaign was developed to promote two new products.

OBJECTIVE
They did not have a social presence causing them to have a small, organic reach and they wanted to create more brand awareness by bringing visitors to their website and generate leads.

SOLUTION
The campaign consisted of content marketing, marketing automation, social media marketing, and paid search ads. We used paid search to target a specific audience and help increase reach.

KEY RESULTS

40,679
Total Reach
2,486
Total Engagement
50,108
Total Interactions
11
Sales Qualified Leads
365+
New Followers
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Case study

Med Device Manufacturer

OVERVIEW
The client is a leader in AED management solutions and their interactive, web-based system ensures ongoing compliance for these advanced medical devices.

OBJECTIVE
The client was looking to develop a new pipeline of leads for their sales team and wanted to use their website to drive new leads to their free trial service.

SOLUTION
It was necessary to rebuild the website. This new design corrected the problems of the previous website and allowed better analytics tracking. This also made it easier to implement an effective digital strategy comprising content marketing, marketing automation, social media marketing, and paid search. We updated the client’s CRM to include demo’s and free trial opportunities, and finally, we also developed a formalized system for lifecycle management. The agency performed training to help bring the sales team up to speed regarding these new processes.

KEY RESULTS

52
New Customers
131
Requested Free Trials
273
Leads

Trusted By Top Companies In The Healthcare Industry

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Client Testimonial

" They grasp the market from the customer's viewpoint, delving deep for actionable insights. Their strategies aim to grow customer businesses profitably. They've been instrumental in shaping my marketing strategies and driving business growth. "

Core Technology Partners

 

Let Us Strategize Your Digital Transformation