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AUTOMOTIVE

Digital Transformation for Automotive Businesses Globally

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Transforming the automotive industry in the digital age

Atypical specializes in propelling automotive companies into the digital era with cutting-edge technology and strategic insights. Our mission is to revolutionize your operations, enhance customer experiences, and streamline processes, ensuring you stay ahead in a rapidly evolving market. 

We understand the unique challenges and opportunities within the automotive sector. Our tailored solutions are designed to address your specific needs, from optimizing supply chain management to enhancing sales and customer engagement through advanced digital platforms.

Partner with us to drive your digital transformation journey. Together, we will navigate the road to success, leveraging the latest technologies to create innovative solutions that accelerate your business performance.

Ready to thrive? Contact us today.

Trusted By Top Brands In The Automotive Industry

maserati
toyota
lexus
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honda-logo
nissan
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mitsubishimotors
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Client Testimonial

" The team has been amazing to collaborate with. Their efforts have significantly boosted our sales and simplified our marketing strategies, making our work much more efficient. "

Core Services

Strategy & Consulting
  • Digital sales and marketing strategy development
  • Messaging and branding support
  • Technology audits
  • Digital transformation planning
  • Consulting





Digital Marketing & Sales Support
  • CRM and marketing automation
  • Paid media
  • Content development
  • Social media
  • Media buys
  • Email marketing
  • Design
  • Lead nurturing, lead scoring and lead generation
  • Sales operations support
Website UX & Development
  • Website UX
  • Front-End Development
  • Back-End Development
  • Search Engine Optimization (SEO)





Data Management & Analytics
  • Data Warehousing
  • Data Lake Implementation
  • Data Modeling and Architecture
  • Data Cleansing and Quality Management
  • Data Visualization and Reporting
  • Advanced Analytics and Predictive Modeling
  • Data Governance and Compliance
  • Data Security and Privacy
AI & Technology Solutions
  • AI Strategy Development and Implementation
  • Machine Learning (ML) Development
  • Technology workflows
  • Custom integrations
  • Optimization and Recommendation Systems





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Case study

Ford Motor Company

OVERVIEW
Ford Motor Company is an automotive company, which designs, manufactures, markets and services a full line of cars, trucks, sport utility vehicles and electrified vehicles.

OBJECTIVE
Ford Motor Company needed a complete architecture redesign for their mobile app and mobile site, to create a more efficient way for the Ford team to update and manage content in various languages across their applications and sites.

SOLUTION
The revolutionary redesign of Ford's technology architecture, marked by the first-ever integration of Adobe Experience Manager (AEM) and Adobe PhoneGap in CMS, streamlines and enhances content management. This innovative fusion allows for efficient, accurate updates across platforms in multiple languages, setting a new industry benchmark for digital content management and ensuring a seamless digital experience globally.

 

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Case study

Honda Singapore (Kah Motor)

OVERVIEW
Kah Motor is the one and only official authorised distributor for Honda in Singapore.

OBJECTIVE
They want to allow prospective buyers to browse through the different car models and their specifications with high-resolution images easily on their mobile device.

SOLUTION
The website's redesign enhances mobile and desktop browsing, allowing easy exploration of Honda's car models, specifications, and images. We've also added a convenient online booking system for car services and integrated advanced marketing tools for efficient lead processing. Dynamic personalization further customizes the browsing experience.

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Case study

KIA Motors

OVERVIEW
Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea.

OBJECTIVE
At the heart of our initiative was the ambitious objective to revolutionize the way individuals interact with vehicles before making a purchase.

SOLUTION
Our innovative approach streamlined car management and customer interaction by introducing a user-friendly car management system for easy maintenance and service tracking. We enhanced decision-making with tools for detailed model comparisons and direct dealership quotes to ease negotiations. Responding to customer needs, we enabled direct test drive bookings via our website, introduced a 360 VR feature for a virtual showroom experience, and developed a workflow application to increase efficiency in inquiry, quotation, and test drive handling, thereby elevating customer satisfaction and operational efficiency.

Client Testimonial

" Their deep understanding of the market from the customer's perspective has been invaluable. The insights they provide are always spot-on, and their strategies have significantly boosted my business's profitability. Thanks to their guidance, my marketing efforts have become more effective, leading to impressive business growth. "

Core Technology Partners

 

Let Us Strategize Your Digital Transformation