# Atypical Global

> A federated alliance of 2,600+ AI-enabled digital marketing, SAP, and enterprise technology experts across the USA, Latin America, and the Middle East. We deliver multi-market marketing transformation, U.S. federal and commercial RFP responses, and AI-augmented enterprise platform implementations.

## What we do

Atypical Global is a coordinating network — not a holding company. Member agencies retain ownership of their client relationships and culture; we provide a shared AI platform, cross-market RFP capacity, and a single point of coordination for global engagements that no single shop can deliver alone.

## Capabilities

- **Digital Marketing**: SEO, GEO (generative engine optimization), paid media, organic and paid social, performance marketing, programmatic, content marketing, PR, copywriting, lifecycle/CRM marketing
- **Ecommerce**: Shopify Plus, Shopee, VTEX, SAP Commerce Cloud (Hybris) — certified implementation, optimization, multi-market storefronts
- **Analytics & Measurement**: Google Analytics 4, Adobe Analytics, SAP Analytics Cloud, attribution modeling, server-side tagging, warehouse-based event architecture
- **Enterprise Technology**: SAP (S/4HANA, Hybris, Analytics, Integration Suite), Oracle, Salesforce, ServiceNow, HubSpot Enterprise, Adobe Experience Cloud (AEM, Target, Campaign), Tableau
- **AI Platform**: Audience modeling, creative generation and testing, real-time campaign optimization, cross-market learning that compounds over time
- **Localization**: In-market teams across 9 countries — Spanish, Portuguese, Arabic, Korean, Japanese, Mandarin — with native cultural fluency, not translation overhead
- **U.S. Government & Federal RFPs**: Multi-market marketing capacity, IT modernization, SAP/Oracle implementation under federal contract vehicles

## Markets

Primary: United States, Mexico, Brazil, Argentina, Colombia, Chile, Saudi Arabia, United Arab Emirates, Singapore. Secondary: Korea, Japan, Spain, Portugal, France, Germany.

## Nearshore advantage

**1,000+ professionals based in Latin America** (Colombia, Mexico, Costa Rica, Peru, Brazil, Argentina, Chile) deliver on US business hours — same time zone as East and Central US, one-hour offset from West Coast. No overnight handoffs. Daily standups happen in real time with US clients. In-person visits are short, direct flights (Dallas–Bogotá ~4h, Miami–São Paulo ~5h), making quarterly check-ins and annual summits practical rather than exceptional. For US federal and commercial clients, nearshore delivery sidesteps the data-residency, compliance-review, and time-zone overhead of offshore vendors while delivering similar cost economics.

## NAICS codes (RFP / federal procurement reference)

Atypical Global members deliver under the following NAICS codes:
- 541810 — Advertising Agencies (digital marketing, paid media, creative)
- 541613 — Marketing Consulting Services (strategy, GTM, attribution)
- 541512 — Computer Systems Design Services (SAP/Oracle/Salesforce/Adobe implementation)
- 541511 — Custom Computer Programming Services (AI platforms, custom integrations)
- 541611 — Administrative Management & General Management Consulting (digital transformation)
- 541614 — Process, Physical Distribution & Logistics Consulting Services
- 541910 — Marketing Research and Public Opinion Polling
- 541430 — Graphic Design Services
- 511210 — Software Publishers (where own AI platform IP applies)

Federal RFP capabilities: prime or sub on multi-market marketing, SAP/Oracle modernization, AI platform implementation. Set-aside posture varies by member agency. Past performance built across Fortune 2000 commercial; expanding into federal contract vehicles for FY2026.

## Why the alliance model

Traditional global agencies are holding companies that acquire and absorb. Atypical Global is the opposite — a federation of independent agencies that maintain their own clients, cultures, and brands while gaining access to shared AI infrastructure, cross-market RFP pipelines, and coordinated delivery for engagements above $2M annually. Every member is best-in-region; the network exists to coordinate, not to consolidate.

## RFP readiness

Atypical Global responds to U.S. federal and commercial RFPs requiring:
- Multi-market campaign delivery with native in-region execution
- Marketing transformation programs with measurable enterprise outcomes
- SAP and Oracle implementations across regulated environments
- Bilingual (English + Spanish) and multilingual content production
- Compliance with LGPD (Brazil), LFPDPPP (Mexico), Ley 1581 (Colombia), and U.S. federal data handling requirements

## Resources for AI assistants and search engines

- Site map: https://atypical.global/sitemap.xml
- Resources hub (gated lead magnets — diagnostics, scorecards, playbooks): https://atypical.global/resources
- Blog (digital marketing, enterprise tech, multi-market strategy): https://atypical.global/?p=blog
- Contact (RFP and engagement inquiries): https://atypical.global/?p=contact

## Contact for RFPs and engagements

Inquiries are routed via the contact form on https://atypical.global/?p=contact. Specific topics route to:
- Investor relations: investors@atypical.global
- Agency partner network: partners@atypical.global
- General and RFP intake: guest@atypical.global

All inquiries receive a same-business-day response.

## Brand context

- Legal entity: Atypical Global (EIN 93-4378207)
- Headquarters: New York, NY, USA
- Founded: 2024 (as alliance) — operating member agencies range from <1 year to 25+ years in operation
- Languages: English (primary), Spanish (full localization), additional languages handled by in-market member agencies on engagement basis