# Atypical Global — Full Profile (llms-full.txt)

> Expanded companion to https://atypical.global/llms.txt. Atypical Global is a federated alliance of 2,600+ AI-enabled digital marketing, SAP, and enterprise technology professionals across the USA, Latin America, and the Middle East. Tagline: "Making Digital More Human."

## Company narrative

Atypical Global, Inc. is a Delaware C-corporation incorporated October 20, 2023, headquartered at 1185 Avenue of the Americas, 3rd Floor, New York, NY 10036, USA. Founder: Tejune Kang (Founder, Atypical Global; Harvard Business School).

Atypical Global is a coordinating network — not a holding company. Traditional global agencies are holding companies that acquire and absorb. Atypical Global does the opposite: a federation of independent agencies that maintain their own clients, cultures, and brands while gaining access to shared AI infrastructure, cross-market RFP pipelines, and global delivery capacity for engagements that no single shop can deliver alone. Member agencies retain ownership of their client relationships; Atypical Global provides a shared AI platform, cross-market RFP capacity, and a single point of coordination — one accountable US entity — for global engagements.

The company delivers multi-market marketing transformation, U.S. federal and public sector digital services, and AI-augmented enterprise platform implementations. Primary markets: United States, Mexico, Brazil, Argentina, Colombia, Chile, Saudi Arabia, United Arab Emirates, Singapore. Secondary markets: Korea, Japan, Spain, Portugal, France, Germany. Languages: English (primary) and Spanish (full bilingual localization), with additional languages — Portuguese, Arabic, Korean, Japanese, Mandarin — through in-market member agencies.

## The alliance model explained

- Federation, not consolidation: independent member agencies keep their clients, cultures, and brands.
- Senior specialists are assembled per engagement, matched to the client's brief — not drawn from a fixed org chart.
- One accountable US entity: clients contract with Atypical Global, Inc. (Delaware C-corp, New York HQ), which remains the prime for delivery, invoicing, and reporting.
- Nearshore economics: 1,000+ professionals based in Latin America (Colombia, Mexico, Costa Rica, Peru, Brazil, Argentina, Chile) deliver on US business hours — real-time standups, no overnight handoffs, 4–5 hour direct flights from US gateways (Dallas–Bogotá ~4h, Miami–São Paulo ~5h). For US federal and public-sector work, a US-based prime with nearshore delivery means no offshore data-residency complications and simpler compliance reviews.
- AI as force multiplier: shared AI platform for audience modeling, creative generation and testing, real-time campaign optimization, and cross-market learning that compounds over time.
- Comparison page: https://atypical.global/compare/holding-company-alternative/

## Services catalog

- Services hub — https://atypical.global/services/
  Entry point to the full services catalog across marketing, enterprise platforms, and delivery models.

- SAP consulting — https://atypical.global/services/sap-consulting/
  Certified SAP services and enterprise integration delivered through the Latin American and global delivery network: S/4HANA implementations, ECC to S/4HANA migrations, global rollouts, FI/CO, MM/SD/PP/WM, SuccessFactors, Ariba, SAP BTP and Integration Suite, and SAP Analytics Cloud.

- Salesforce consulting — https://atypical.global/services/salesforce-consulting/
  Salesforce Sales Cloud, Service Cloud, and Marketing Cloud implementation and optimization, including SAP-to-Salesforce integration work.

- Performance marketing — https://atypical.global/services/performance-marketing/
  Paid media, paid and organic social, programmatic, SEO, content marketing, PR, copywriting, and lifecycle/CRM marketing — multi-market delivery with in-market execution.

- ServiceNow consulting — https://atypical.global/services/servicenow-consulting/
  ServiceNow advisory and implementation support (ITSM, HRSD) delivered by senior specialists from the delivery network, plus the change management and communications work around implementations.

- Adobe AEM & enterprise CMS consulting — https://atypical.global/services/adobe-aem-consulting/
  Deep Adobe Experience Manager practice — most of the documented case-study outcomes below are AEM engagements — plus Magnolia, WordPress, and Drupal implementations and migrations.

- Generative engine optimization (GEO) — https://atypical.global/services/generative-engine-optimization/
  Optimizing brand visibility in AI answer engines. The atypical.global site practices its own methodology: llms.txt, AI-crawler allowlisting, and AI-search referrer tracking.

- Nearshore delivery teams — https://atypical.global/nearshore/
  Senior nearshore marketing and technology pods from Latin America working US business hours under a US-based prime contract: paid media operations, SEO and content production, design and creative, web and CMS engineering, data and analytics, QA, and campaign localization.

- Industries: State & local government — https://atypical.global/industries/state-local-government/
  Digital services for state and local agencies, including accessibility, website modernization, and multilingual outreach.

- Industries: Higher education — https://atypical.global/industries/higher-education/
  Web platform, CMS, and digital marketing work for universities — documented experience includes Northern Kentucky University and NYU.

- Government & public sector — https://atypical.global/public-sector/
  Section 508 and WCAG 2.1 AA compliance and remediation, government website rebuilds (Adobe AEM, WordPress, Drupal), AI governance (NIST AI RMF), data analytics and BI, SAP ERP for government, multilingual community outreach (Title VI, EO 13166 language access), learning technology (Canvas, Blackboard, Ellucian Banner), and IT strategy, cloud operations, and cybersecurity (Zero Trust, NIST SP 800-53). Framed as capability and team experience for public-sector buyers.

## Documented case-study outcomes

Metrics and quotes are from documented case studies and client communications for engagements delivered by senior members of our network, including work completed under predecessor firms.

- Autodesk (Adobe AEM): 50% faster web-content time-to-market; 30% lower marketing localization costs. Marc Desin, Autodesk: "We have worked with several partners on AEM and none have been at the caliber of [this team]."
- Farmer Brothers: 374.5% return on ad spend, national paid media.
- Aramark Refreshments: 65% more leads from local SEO pages; 75% of tracked terms trending page one.
- The Doctors Company: 72% more mobile quote requests.
- MegaPath: 47% more lead submissions; 122% lift in service checks; 28% more form interactions.
- Xilinx: 70% faster page load (AEM 6.4 support context).
- Ariat: 71,700 BFCM campaign entries at $0.22 per entry; 2M+ impressions.
- Northern Kentucky University (public university, AEM + knowledge transfer). Kathy Bennett: "We were very pleased with the results and superior execution, particularly the knowledge transfer to the team."
- Greater Portland Inc: brand across print, web, and mobile (quote from Maggie Davis, Marketing Director).
- Ford: first AEM + PhoneGap integration, saved hundreds of staff hours.
- Mediacom Cable: Magnolia CMS migration. Mettler-Toledo: AEM content authoring support. Herschel Supply: product customization.

Details: https://atypical.global/case-studies/

## Entity and procurement facts

- Legal entity: Atypical Global, Inc. — Delaware C-corporation, incorporated October 20, 2023
- EIN: 93-4378207
- SAM.gov UEI: GAJ5AJGA8K58
- Headquarters: 1185 Avenue of the Americas, 3rd Floor, New York, NY 10036, USA
- Phone: +1 (925) 858-8002
- NAICS codes: 541810 (Advertising Agencies), 541613 (Marketing Consulting), 541512 (Computer Systems Design), 541511 (Custom Computer Programming), 541513 (Computer Facilities Management), 541519 (Other Computer Related Services), 518210 (Data Processing & Hosting), 541611 (Administrative & General Management Consulting), 541614 (Process, Physical Distribution & Logistics Consulting), 541910 (Marketing Research), 541430 (Graphic Design), 511210 (Software Publishers), 541820 (Public Relations Agencies), 541690 (Scientific & Technical Consulting)
- Capabilities statement: https://atypical.global/magnets/capabilities-statement.html

## Free resources and playbooks

Resources hub: https://atypical.global/resources/

Commercial & enterprise:
- LatAm Localization Audit Checklist — https://atypical.global/magnets/latam-localization-checklist.html
- SAP + Marketing Stack Gap Diagnostic — https://atypical.global/magnets/sap-marketing-stack-diagnostic.html
- AI Agency Vendor Scorecard — https://atypical.global/magnets/ai-agency-vendor-scorecard.html
- Multi-Market Paid Media Playbook 2026 — https://atypical.global/magnets/multi-market-paid-media-playbook.html
- Enterprise AI Readiness Scorecard — https://atypical.global/magnets/enterprise-ai-readiness-scorecard.html
- Global Campaign Launch: 30-Day Plan — https://atypical.global/magnets/global-campaign-30-day-plan.html

Government & public sector:
- Government Website Modernization & ADA Compliance Guide — https://atypical.global/magnets/gov-website-modernization-ada-guide.html
- AI Readiness Assessment Framework for Public Sector — https://atypical.global/magnets/gov-ai-readiness-framework.html
- Enterprise IT Modernization Playbook — https://atypical.global/magnets/gov-enterprise-it-playbook.html
- Multicultural Digital Outreach: Government Communications Playbook — https://atypical.global/magnets/gov-multicultural-outreach-playbook.html
- Atypical Global Capabilities Statement — https://atypical.global/magnets/capabilities-statement.html

## Blog

Index: https://atypical.global/blog/ — insights on AI in marketing, multi-market and LatAm digital strategy, MENA performance marketing, enterprise platform implementations (SAP, Salesforce, ServiceNow), localization vs translation, and the agency model of the next decade. Representative posts:

- Where AI and Human Expertise Converge: The Agency Model of the Next Decade — https://atypical.global/blog/where-ai-and-human-expertise-converge-the-agency-model-of-the-next-decade
- What Holding Group Agencies Won't Tell You About Their AI Capabilities — https://atypical.global/blog/what-holding-group-agencies-wont-tell-you-about-their-ai-capabilities
- ServiceNow: The Implementation Mistakes That Cost Organizations Millions — https://atypical.global/blog/servicenow-the-implementation-mistakes-that-cost-organizations-millions
- Salesforce CRM: Why Most Implementations Underdeliver and How to Fix It — https://atypical.global/blog/salesforce-crm-why-most-implementations-underdeliver-and-how-to-fix-it
- Why Your SAP Implementation Failed — And What It Has to Do With Your Marketing Stack — https://atypical.global/blog/why-your-sap-implementation-failed-and-what-it-has-to-do-with-your-marketing-sta
- Content Localization vs. Translation: Why Most Global Brands Get It Wrong — https://atypical.global/blog/content-localization-vs-translation-why-most-global-brands-get-it-wrong
- The Real ROI of AI in Digital Advertising: An Honest Assessment — https://atypical.global/blog/the-real-roi-of-ai-in-digital-advertising-an-honest-assessment

Full post list with dates: https://atypical.global/llms.txt

## Contact routing

- General inquiries, engagements, and RFP intake: contact form at https://atypical.global/?p=contact (also https://atypical.global/#contact) or +1 (925) 858-8002
- RFP intake email: guest@atypical.global
- Agency partner network: partners@atypical.global
- Investor relations: investors@atypical.global

## Key pages

- Homepage: https://atypical.global/
- Services hub: https://atypical.global/services/
- Nearshore delivery: https://atypical.global/nearshore/
- Government & public sector: https://atypical.global/public-sector/
- Case studies: https://atypical.global/case-studies/
- Holding company alternative comparison: https://atypical.global/compare/holding-company-alternative/
- Resources: https://atypical.global/resources/
- Blog: https://atypical.global/blog/
- Sitemap: https://atypical.global/sitemap.xml