INBOUND 2024: HubSpot’s Big Announcements and How They’ll Impact You

Last week, we had the opportunity to attend HubSpot’s INBOUND Conference as a partner agency, and it was nothing short of inspiring. The energy, innovation, and collaboration at the event made it a memorable experience for our team. As a digital agency that specializes in helping businesses transform their marketing and sales efforts through HubSpot, we were thrilled to be part of the action, learning from other agencies and connecting with the HubSpot team to stay on the cutting edge of the latest trends and tools.

The Power of Connection: Meeting Other Agencies and the HubSpot Team

One of the highlights of INBOUND is always the opportunity to meet fellow HubSpot agencies and exchange ideas, challenges, and successes. These interactions are invaluable, allowing us to not only share our experiences but also learn how other agencies are leveraging HubSpot to drive growth for their clients. The collaboration and sense of community within the HubSpot partner ecosystem are what make events like INBOUND so special.

We also had the pleasure of connecting directly with the HubSpot team, gaining deeper insights into the platform’s vision and direction. It’s clear that HubSpot is committed to continually innovating and improving their tools, with a focus on making them more user-friendly and impactful for businesses of all sizes. As a partner agency, this kind of access to the HubSpot team allows us to better serve our clients by understanding the roadmap and how upcoming features will shape the future of digital marketing and sales.

Key Product Announcements: HubSpot is doubling down on AI

In addition to the amazing networking opportunities, one of the most exciting parts of INBOUND was the unveiling of several new product features and updates. HubSpot continues to innovate, and one announcement that caught our attention was the introduction of Breeze - the complete AI solution that delivers ease, speed, and unification for marketing, sales and service teams.

Breeze is broken into 3 key focuses:

1. Copilots - a conversational AI tool that follows you wherever you are within HubSpot software and helps you with whatever you are working on 
2. Agents - help you scale using AI automation with sales prospecting, content creation, social media management, and customer service
3. Intelligence - enrich your CRM with more data focused on improving conversion rates and leveraging buyers intent

In addition to Breeze, HubSpot got even better by announcing over 200 product updates! 

Some of our favorites are:

• API Limit Increases: HubSpot has expanded API limits, allowing for more robust integrations and greater flexibility in data management.
• Data Migration Tools: New tools make migrating data into HubSpot easier than ever, streamlining transitions from other platforms.
• AI Revolution in Sales: Sales is the hottest area for AI innovation within HubSpot, with AI agents being implemented rapidly to enhance sales processes.
• Multi-Model AI Capabilities: HubSpot is introducing multi-model AI tools to help users optimize engagement and performance with advanced predictive analytics.
• Buying Intent for Lead Scoring: The next phase of HubSpot's lead scoring will incorporate buying intent intelligence, making it easier to identify and prioritize high-value leads.
• Next-Generation Customer Platform: Customers need a Smart CRM, Smart Engagement Apps, and an Agent Ecosystem, delivering immediate value to users through increased efficiency and automation.
• Data-Driven Strategies: HubSpot users have seen up to an 82% improvement in conversion rates, showcasing the platform’s impact on business growth.
• Evolving Digital Strategies: According to Gartner, search volume will drop by 25% by 2026, highlighting the importance of evolving digital strategies for lead generation.

HubSpot continues to position itself as a highly efficient platform that delivers immediate value, with tools that are easy to adopt and scale, helping users stay ahead in a rapidly changing digital landscape.

Looking Ahead: Leveraging HubSpot’s New Tools for Growth

As we reflect on our experience at INBOUND, we’re excited about what the future holds for our clients. The new tools and features announced by HubSpot will undoubtedly enhance our ability to deliver innovative, efficient, and impactful marketing and sales solutions.

With the introduction of Breeze and other product enhancements, we’re eager to integrate these tools into our work to help our clients streamline their operations, improve customer experiences, and drive growth. We look forward to continuing our partnership with HubSpot and exploring new ways to deliver exceptional results for the businesses we serve.

If you’re interested in learning more about how we can help you leverage HubSpot’s new tools, including Breeze, to enhance your marketing and sales efforts, contact us to discuss how we can collaborate to drive growth for your business!