I love what I do. I recently had the privilege of getting to know a manufacturing company whose team is so passionate about what they do, that they were happy to share all their knowledge and pride in their product. I toured their plant and saw a group of people, doing what they do best, creating a product that fulfills a solution. This team is well trained, precise, and detail oriented. They understand the market they serve and how to deliver a viable product. They also were excited about what it is my team would be able to do for them, becoming an integral piece in their growth track.
This really got me thinking.
I was able to understand the objectives, and plug in. We are prepared, have all the training, certification, skills, abilities and experience with inbound marketing. The question is: Is that enough to really get the job done? Not at all.
In order to make a real success out of an inbound marketing strategy, it requires intimate and proactive involvement with their team. I have a strong background in medical manufacturing and distribution. It's essential to understand the industry, obstacles, distribution, GPO's, product, and service or product mix. We're ahead of the curve when engaging with the sales team, management and field teams, internal contacts, marketing department, and manufacturing innovators and leaders.
Why is all this important?
We're an important part of the voice of a company brand. The more we understand about every touch point, the more effective we are. For us, the amount of experience and background we have in the medical industry, is our secret sauce to the success we're able to deliver. We remove a huge learning curve and hit the ground running.
I'm pointing this out to really stress the importance of a good match in seeking your inbound marketing team.
What should you expect when hiring an inbound marketing agency?
A team that will:
- Speak your language: What's their background?
- Strategize with you
- Guide you through content development
- Help you develop prospects into leads
- Move your leads through the steps of the sales funnel
- Shorten your selling cycle
- Motivate your sales team with resources and qualified leads
- Keep up with your industry knowledge and be capable of matching that with the ever-evolving tools, in the inbound marketing and social media world.
Choose your inbound marketing team wisely. What's holding you back from benefiting from a powerful Inbound Marketing Strategy?
Photo courtesy of lumaxart
